CHERYL ALPER. Producer. Show Runner.

Cheryl Alper, principal and owner of Bold Move Productions, has over 20 years of experience in event production and show running for major live and broadcast events. Since founding Bold Move Productions in 2022, Cheryl has produced high profile shows:

  • V.P. Kamala Harris’ 50 Years of Hip-Hop Celebration

  • Super Bowl Pre-Game

  • Nike’s Maxim Awards

  • Soulshine: A Benefit Convert For Hurricane Relief & Recovery

  • Roots Picnic

Prior to launching Bold Move Productions, Cheryl spent 15 years at Diversified Production Services (DPS), where she rose from Talent Department Director to Senior Producer and Vice President of Special Events. As Talent Department Director, Cheryl created and implemented show running, project management and procedures targeting talent production and management for events like:

  • Robin Hood’s Annual Gala

  • Crossroads Guitar Festival

  • Muhammad Ali’s 70th Birthday Celebration

  • 12.12.12 Concert for Sandy Relief

As Senior Producer, Cheryl leveraged her drive, leadership abilities, technical knowledge, creative passion and attention to detail to deliver large-scale events. Her credits include:

  • iHeartRadio Music Festival

  • Tidal X Concert Series

  • Keep Memory Alive: Power Of Love

  • Global Citizen Festival

  • Verizon’s Concert For Small Business

Cheryl’s love for live events started at age 8 with her first concert – Bruce Springsteen and the E Street Band. But it was in university, producing concerts and raves, that she truly found her calling.

Her journey in the industry began when touring with Bon Jovi, she served as the band’s Road Manager for 4 years. Cheryl also spent time out on the road with John Mellencamp as the tour’s Production Coordinator. Eventually, she moved into the role of Talent Coordinator for Live Nation Special Events, where she established a unique department that specialized in multi-act casts and one-off specials, contributing to productions like:

  • Live Earth

  • NFL Winter Classic

  • Pete Seeger’s 90th Birthday

  • Rolling Stones: Shine A Light

Outside of work, Cheryl’s usually in the boxing ring or cheering ringside with her sparring crew. She’s big on travel, quality time with her niece and nephew, and supporting the public libraries. At home in Queens, you’ll find her occasionally sipping a good bourbon with her rescue cats, Lenny and Max.