Cheryl Alper, principal and owner of Bold Move Productions, has over two decades of expertise in event production and show running for major live and broadcast events. Since founding Bold Move Productions in 2022, Cheryl has produced high profile shows including V.P. Kamala Harris’ 50 Years of Hip-Hop Celebration, Super Bowl Pre-Game, Nike’s Maxim Awards, Soulshine: A Benefit Concert For Hurricane Relief & Recovery and Roots Picnic.

Prior to launching Bold Move Productions, Cheryl spent 15 years at Diversified Production Services (DPS), where she rose from Talent Department Director to Senior Producer and Vice President of Special Events.  As Talent Department Director, Cheryl created and implemented show running, project management and advance procedures targeting talent production and management for Robin Hood’s Annual Gala, Crossroads Guitar Festival, Muhammad Ali’s 70th Birthday Celebration and the 12.12.12 Concert for Sandy Relief, amongst many more. In her role as Senior Producer, Cheryl leveraged her drive, leadership abilities, technical knowledge, creative passion and keen attention to detail to orchestrate large-scale events. Her credits in that role include iHeartRadio Music Festival, Tidal X Concert Series, Keep Memory Alive: Power Of Love, Global Citizen Festival and Verizon’s Concert For Small Business.

Cheryl’s passion for live events was ignited early on when her parents took her to her first concert, Bruce Springsteen & E Street Band, at the age of 8, but it wasn’t until university when she found her calling, producing concerts and raves. Her journey in the industry began when touring with Bon Jovi, she served as the band’s road manager for 4 years. Cheryl also spent time out on the road with John Mellencamp as the tour’s production coordinator. Eventually, she moved into the role of talent coordinator for Live Nation Special Events, where she established a unique department that specialized in multi-act casts and one-off specials, contributing to productions like Live Earth, NFL Winter Classic, Pete Seeger’s 90th Birthday and Rolling Stones: Shine A Light.

Outside of her professional endeavors, Cheryl is an avid boxer, dedicated to her training. When not at her gym, she can be found ringside watching the fights with her sparring partners. Cheryl loves researching and exploring new destinations around the world, spending time with her niece and nephew and supporting the public libraries. She enjoys good bourbon and hanging with her rescue cats Lenny & Max, at their home in Queens, New York.