The pre-game broadcast for the Super Bowl sets the stage for game day—and is an event in and of itself that features not one, but three live musical performances. Cheryl has produced all the performances included in the pre-game show, spanning multiple locations from Tampa to Los Angeles, Phoenix, and most recently, Las Vegas, where she watched the Thunderbirds' flyover rehearsal from the roof of Allegiant Stadium.

From coordinating set change times and the flag unfurling with staging supervisors to collaborating with the production design team and talent placement for cameras, Cheryl understands that even the smallest details can have a profound effect on the broadcast and performances. The time constraints and live aspect of the show makes it one of Cheryl's favorite projects to produce.